• Win Bigly: Persuasion in a World Where Facts Don't Matter. Scott Adams

     

    Win Bigly: Persuasion in a World Where Facts Don't Matter

     


    Win-Bigly-Persuasion-in-a.pdf
    ISBN: 9780735219731 | 320 pages | 8 Mb
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    • Win Bigly: Persuasion in a World Where Facts Don't Matter
    • Scott Adams
    • Page: 320
    • Format: pdf, ePub, fb2, mobi
    • ISBN: 9780735219731
    • Publisher: Penguin Publishing Group

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    Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."   Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.   Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.   The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:   ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.   Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

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    Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called  Win bigly : persuasion in a world where facts don't matter - WorldCat
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  • Light and Shade in Watercolour. Hazel Soan

     

    Light and Shade in Watercolour

     


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    • Light and Shade in Watercolour
    • Hazel Soan
    • Page: 144
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  • 2020 Standard Catalog of World Coins 1901-2000 by Tracy L Schmidt

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    • 2020 Standard Catalog of World Coins 1901-2000
    • Tracy L Schmidt
    • Page: 2400
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    Impressive in size, scope and detail unparalleled in the market, the 2020 Standard Catalog of World Coins, 1901-2000, provides the most compelling and complete catalog to 20th Century coins in the world. You've come to rely on this mammoth reference for the most up-to-date pricing and coin detail, as well as the most complete and insightful review of available and collectable world coins. A worldwide network of 120 experts continues to uncover collector coin issues never before published. For the collector or researcher attempting to identify world coins, this is the perfect single source. Inside this one-of-a-kind catalog, you'll find: One million accurate coin prices--empowering you to make informed buying or selling decisions. MS65 and PR65 values for much of the catalog Detailed coin information unmatched in the hobby, making identification a snap 60,000+ images, making the catalog the most visual reference on the market Globally accepted KM reference numbers key to identification What's more, coins struck in gold, platinum and silver are detailed with: Total coin weight Fineness Actual precious metal weight



     

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  • The Art of Star Wars Jedi: Fallen Order by Lucasfilm Ltd., Respawn Entertainment

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    • The Art of Star Wars Jedi: Fallen Order
    • Lucasfilm Ltd., Respawn Entertainment
    • Page: 240
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    • Publisher: Dark Horse Comics

     

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    A full-color oversized hardcover volume that captures the development of the newest canonical and interactive addition to the Star Wars universe. A galaxy-spanning adventure awaits in Star Wars Jedi: Fallen Order, the new action-adventure videogame from Respawn Entertainment. Explore the artistic creation of Cal Kestis's quest to rebuild the Jedi Order as he learns the ways of the Force, travels to exotic worlds, and battles tyrannical foes. With detailed concept art of all-new characters, exciting weapons and equipment, and locales both familiar and new, this tome offers a behind-the-scenes look at the production of a hit game—all accompanied by intimate artists' commentary that reveals how this incredible universe is brought together. Dark Horse Books, Lucasfilm Limited, and Respawn Entertainment are honored to present The Art of Star Wars Jedi: Fallen Order, guiding readers on Cal's odyssey. This uniquely designed work is sure to thrill dedicated Jedi acolytes and gamers alike.



     

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  • Basher Civics by Simon Basher

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    • Simon Basher
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